Kerry Moore on Leveraging social media

April 9, 2008

If you’re trying to kickstart a business these days, you’re probably just rubbing wet sticks together unless you’re creating and then engaging with social media. In this basic, how-to podcast chat with Report on Business Incubator reporter Rosa Park, Kerry Moore, the General Manager of Yahoo Canada, talks about the four keys to tapping into the digital core.

1) Be online
2) Search Engine Optimization
3) Search Engine Marketing – the ultimate leveller
4) Engaging locally/ Securing an online listing

The exemplars he points to are Special K and Ford, both of whom have created sustained relationships with consumers by fostering online communities within their corporate sites.

The sound quality here is pretty brutal, but it’s a helpful nugget nonetheless.


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