Pattison Buys Guiness Book of World Records

February 15, 2008

Kickstart contributor Jim Pattison didn’t just want to get into the record book, he bought the sucker. Jim Pattison Entertainment Ltd., which already owns the worldwide right to run and develop Guiness World Records museums and attractions through Ripley Entertainment Inc., paid an unspecified price for “the best selling copyrighted book ever.” With 30 Ripley’s Believe It or Not “odditoriums” and a handful of Toussaud’s wax museums in his pocket already, Pattison is slowly but surely cornering the lucrative oddity market.

Was the hallowed book of factoids on Pattison’s psychic horizon when he started out selling cars in Vancouver’s Kingsway district? It’s doubtful. He claims he just set benchmarks for himself and concentrated on doing a good job. Who knew advice that prosaic could actually work?

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