Vintage Munk

February 14, 2008

Before he was the founder and Chairman of Barrick Gold, Kickstart participant Peter Munk was many things, one among them, the twenty-something co-founder of Clairtone Sound Corporation. In the sixties, Clairtone combined high-end stereo equipment with stylish Scandinavian cabinetry and avant-garde marketing. After surviving by the skin of its teeth for the first while, Clairtone became a whopping success and its two founders, Munk and David Gilmour, media stars. Eventually, the company moved into the competitive colour TV market. Here, from 1967, is the TV spot Young & Rubicam did for their G-TV. Gorgeously shot by Frank Spiess, it’s a perfect snapshot of Canadian optimism and new-found flash in what Pierre Berton called “the last good year”.


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